Åmot® is rural haven hidden away in the heart of the Norwegian fjords, An ultra luxury natural retreat, that offers its visitors the most authentic Norwegian experience. Åmot caters to the luxury travel market segment offering exclusive high-end experiences.

(  Role ) Project Lead, Brand Strategy, Identity Design, Print Design, Web Design, Animation
BRAND POSITIONING

The branding revolves around the feeling of a pause & the estates heritage. We wanted to capture this through film. The aesthetic needed to belong to renaissance era, feel authentic & conjure a sense of calm. 

ART DIRECTION

Visually, the identity & photography belongs to a mid century era. To achieve the desired look, we used low morning light, & enhanced it with haze/ smoke.

The clear lines of the beams, create a dramatic spotlight & dark shadows in the interior. To enhance the oil painting aesthetic, we removed the blues from the colour grade, which let the brown, warm tones seep through.