Fount® is a brand that offers a digital platform, which helps users find and share environmentally friendly energy solutions for the transport industry. 

Role: Design Lead, Brand Naming, Brand Strategy, Identity Design, Print Design, Web Design, Animation
Strategy & Naming

The challenge was to craft a phonetically concise name that, captured energy & abundance. Additionally, the aim was to forge a name relevant across the globe & had multiple positive cultural connotation.

Following a naming strategy exercise, we settled on “Fount,” drawing from idea of an endless resource sharing renewable energy. This choice created a  strong foundation to shape the brand's narrative & multiple narratives for B2B & B2C.

Sharing Better Energy.®

An ethos that isn't just about renewable energy; it's about cultivating a mindset of sustainable abundance. It’s about fostering a collective responsibility towards a cleaner, greener future. It's about more than just distributing power; it's about sharing the knowledge, innovations, and resources that drive renewable energy forward.