Lineage® is an American luxury lifestyle brand that values personal stories and memories. Lineage is all about special moments, and the emblem is a reminder to cherish them. Caring for our loved ones is at the core of the brand. 

(  Role  ) Brand Strategy, Identity Design, Art Direction, Copywriting, Print Design, Web Design, Animation, Packaging
Designed at Kind, 2021
Brand Personality

We are defined by moments. Who we are, and what we become. Lineage is a tribute to these moments, our bonds, and our connections. Lineage is not just about heritage, it’s about all connections you make, lives you touch, and the lives that touch you.