Sandwich Brothers + Sorbet Sisters®

Branding two gourmet ice cream startups in Oslo, that stand for more than just delicious treats. They help integrating refugees into the Norwegian work-life fabric. Their handmade, organic ice creams tell a story of flavor & social empowerment.

(  Role  ) Identity Design, Art Direction Concepts, Print Design, Brand Application
(  Photography  ) Julie Hrncirova, Anne Valeur    (  Illustration ) Jordy van den Nieuwendijk
Design At Bielke & Yang (Freelance) 2020
Brand Strategy

Creating a fun brand for a Norwegian Gourmet Ice Cream Startup posed a key challenge: visually uniting two sister brands while keeping them distinct.

The brand embodies a vibrant, playful, and innovative aesthetic, capturing the thrill of awaiting an ice cream truck as a child.